In April 2022, Albert Heijn organised the very first Beter Eten Festival for its customers and employees. Fresh vegetables and fruit were of course an essential part of the experience, which is why long-time supplier of fresh-cut produce Koninklijke Vezet was also present with a large team. They informed visitors about vegetables and fruit, and more importantly, offered plenty of tastings.

In the preparation phase of this major event, LUSH supported Vezet with the organisation of all activities at the “Afternoon,” “Snack,” “Drinks,” and “Evening” stands at the Haarlemmermeer Expo. The many visitors were able to experience the convenience of fresh, pre-cut healthy products and gain inspiration for their own meals and eating moments.